
August 2008
Last week I received a phone call from Mike Farley, founder of CAMBA. The purpose of Mike’s call was to share with me the concerns he and fellow members of CAMBA had regarding the August cover of Ohio Sports & Fitness magazine.
I listened intently, as I believe it is important to hear what your customers have to say about your product.
The concerns: The cover of OSF was misrepresenting the Metro Parks and the sport of off-road riding – because the cover displays a rider pictured in the middle of a field, riding through tall grass.
Each of the above-mentioned concerns are dangerous and illegal.
Dangerous: Tall grass can cause injury (get caught in the wheels, etc.) and true off-road cyclists – mountain bikers - do not ride in the middle of a field. They follow designated trails.
Illegal: The Metro Parks have designated certain areas for mountain bikes. It is important that all riders, whether it be off-road, paved roads or on the towpath, follow the rules.
I certainly appreciate the Metro Parks, the rules, and the time Mike took out of his day to bring the associations concerns to my attention. Thank you again, Mike!
So why am I writing about this?
After my conversation with Mike, I visited CAMBA’s Forum.
First, let me say this – Mike was very positive, helpful and understanding AND he took the time to express concerns regarding a sport that is important and special to him. I have a lot of respect for him.
On the flip side, some of the CAMBA members were not so positive and that’s OK. The freedom of speach provides us with the opportunhity to express our opinions whenever and where ever we choose.
In this case, however, the facts are incorrect and I would like to set the record straight, because like Mike, I care about the sports I participate in, as well as the sports OSF supports.
Comments on CAMBA’s Forum:
”…That is exactly my point. These small budget magazines print mostly worthless “fluff” and sell advertisements. They DON’T research their content. They DON’T take their own pictures. They DON”T write a whole lot about anything. They DON’T have the money to pay people to do these things and they really DON’T care about the actual content of the publication. If they had their way, the magazine would be 100% advertisements…”
Editor’s response: Our “worthless fluff,” as it has been called, has evolved in the past two years. We have five new columns, all of which are written by athletes with several years of experience and/or with degrees and/or certifications in their respective fields.
Looking for feedback: On several occasions, I have called upon the readers of OSF to submit their concerns, comments and suggestions. After all, this magazine is produced for the readers, not to sell advertising.
Side note: As a free publication we rely on advertising to continue producing OSF.
Research: The OSF writers are athletes and experts in their field of interest. In each issue they attribute their sources, site references, research and studies. .
Photos: Sometimes we take our own photos. I personally go on the photo shoots. Since I have been editor, two years in December, I have gone on seven photo shoots and we have produced two covers from professional footage: Rite Aid Cleveland Marathon and Bill Maurey from the Cleveland Touring Club graced the cover last May.
Ads vs. editorial: OSF is 77 percent editorial and 23 percent advertising – nowhere near 100 percent advertising.
Editor’s passion: In addition to being the editor, I am an athlete. I have been my entire life.
Those who know me will tell you, I am always working to recruit (motivating and inspiring) new athletes to various sports, volunteering at various races, and networking to find out what is going on in the local sports arena. When I am 80, I will be crossing the finish line of my umpteenth race.
It saddens me to think anyone could and would make such aggressive accusations without being fully educated on the mission of OSF.
For the record, we did not choose the cover to make “mountain bikers” look bad. We chose the cover for the energy and fun it was conveying. If you don’t like the cover, that’s cool; you’re entitled to your opinion.
I would like to extend an offer to the members of CAMBA: I would like to offer you the opportunity to contribute two feature articles to OSF in 2009, regarding mountain biking. Your contribution will enable us to work together to support and enhance the sport of off-road riding. Please contact me at your convenience and we can discuss the details.
www.srhea@tntpublications.com or 216-534-2834.
In the meantime: I have had the following editorial has been set since December ’08: CAMBA’s vision: 100 miles of world-class trails in Northeast Ohio. Steve Schirra will be interviewing Mike Farely on this issue for the Outdoor issue which is set for October/November.
Until then, ride safe, smart and obey all the rules set forth by the Merto Parks.
In good health,
Stacy Rhea
Editor, Ohio Sports & Fitness