In the September 2008 issue of OS&F I raised the question:
Is there a difference between women’s running shoes and men’s running shoes?
Due to the range of answers I received, I decided to reach out to a well-known source in the running industry: J.D. Denton (“Shoe Guy”), a senior writer for Running Times.
J.D.’s answer: Yes and no. “…There are no design differences between men’s and women’s running shoes other than size, scale and colors …”
To read the entire article please log onto the OS&F Web site.
Four months later, Mizuno has introduced what is touted as the “latest innovation in running footwear technology,” according to a press release posted on the Sporting Goods Manufacturers Association Web site.
The claim: Mizuno’s technology “delivers a perfectly tailored and individually engineered shoe for both men and women, resulting in optimal fit, feel and performance for a faster and smoother run.”
What running shoe doesn’t offer optimal fit, feel and performance for a faster and smoother run?
What struck me as odd was a statement made by Rod Foley, director of marketing Running Footwear, Mizuno USA.
Foley states: “We have learned through extensive research that there are fundamental differences between the running styles of men and women.”
Really? I hate to sound pessimistic, but this isn’t anything new.
Foley also states: “…men are generally heavier than women, their running shoes must be able to absorb greater impact. Running shoe soles with inadequate width can lead to a feeling of insecurity. Therefore, Mizuno has introduced a wider, slightly flared sole, increasing the landing area in the running shoes specifically designed for men. The result is a more stable and secure run.”
I am sorry, but again this isn’t anything new. If I am not mistaken, and Vince Rucci, owner of Vertical Runner and Jody Herzog, owner of Fleet Feet, can weigh in here: Other brands such as Asics and New Balance introduced the “wider width” about a year ago or so.
I am no Shoe Gal, but I have enough experience in the industry to question this so called ”new” technology.
The press release also mentions “…women have a wider pelvis than men…” Again, nothing new …
I am not convinced Mizuno has the latest innovative idea – how about you?
In closing, I share this: I believe the press release is poorly written. Perhaps a more detailed look at what the real “new” technology is would help convince and sell me. I am already sold on the brand - I own a pair of Alchemy.
2 Comments
February 25, 2009 at 5:42 am
On one site they tout it as “Gender Engineering Technology
February 25, 2009 at 5:42 am
On one site they tout it as “Gender Engineering Technology